E-marketing plan Essay Example | Topics and Well Written Essays - 2250 words

E-marketing plan - Essay Example The basics of marketing remain the same as normal marketing; that is - creating a strategy to deliver the right messages to the right people. What has changed is the number of options you have, in this case the options are numerous for sure. Though businesses will continue to make use of traditional marketing methods, such as advertising, direct mail and PR, e-marketing adds a whole new element to the marketing mix. Many businesses are producing great results with e-marketing and its flexible and cost-effective nature makes it particularly suitable for small businesses (Fiore, 2000). The theme behind most products is modification these days, whether it is cars or your personal computer. A touch of uniqueness and personalization is always loved by the owner, the product intended to be marketed here is 'customized laptop skins'. A laptop skin is an adhesive cover that can be attached to the top of a laptop computer. Skins are available in hundreds of colors, designs, and motif. Laptop skins allow customization of your computer, and can be uniquely personalized to fit your own design aesthetic. It is scratch resistant, splash resistant and static resistant. Most laptop skins are made out of a thin sheet of adhesive vinyl or plastic. By removing the backing from the skin, you can attach it to the cover of your laptop computer. Most laptop skins are removable and can be attached and reattached repeatedly. For thFor the true individual, we offer completely customized skins. By uploading a photo onto our website, you can create a personalized skin with your favorite image or photograph. This can make a wonderful gift for the busy laptop owner; providing them with a skin featuring a family portrait or vacation destination can help remind them of the people and things they love while they are hard at work. With this idea in mind an e-marketing plan is made to promote and sell the product. Target Market: The fact that most people are using laptops and net-books (sub-notebooks) these days, makes up a good market for the product. The target customers range from businessmen to the young generation. Since most people believe in being unique, the same concept applies to their computers too. Most people would love to sport a new look on their laptops; since the changeover is not only cheap, it's fully customized too. The age range can easily be from 16-60 years. This includes the average teenager and the busy businessman. For a better picture, the target market must be divided in age groups and professions. He focus would be on the younger generation, as it is more dynamic and the product suits it better too. E-marketing Plan: The e-marketing plan depends on the following: Identify target audience - if we identify multiple targets, then we have to rank them in order of importance so that we can allocate resources accordingly. The skins have to be designed keeping in mind the age ranges. A major portion o the product range must be dedicated to the younger audience. We need to profile each target group and understand their requirements and expectations so that we can pitch our