Unique Marketing Model of Aldi Company Case Study - 135

Unique Marketing personate of Aldi Company - Case Study ExampleThe inter issue expansion of Aldi stores made a large pertain on leading global retailers (Steen & Lane1). Giving customers first priority by owing them respect play a major role in the competitive environment.Production of superior and bracing brands than the competitors would play a significant role in sustaining the competitive advantage to Aldi. International expansion of the stores would also play a major role in sustaining competitive advantage (Tichy & DeRose Web). Lowering the prices and increasing the quality level of output to customers.Provision of unique and superior brands created loyalty to most of the suppliers of Aldi for long period of time and some customers believed that the products were national brands from a foreign country (Tichy & DeRose Web). Lowering the prices brings in more customers since all can purchase their choices with the slender they own. Further, since the majority are always afte r quality products, more customers would come in to enjoy their several(prenominal) preferences. Aldi greatly believed that quality is affordable to meet the growing demand by successfully entering new markets in Houston, Florida and New York and introducing of new product such as organic foods.Aldis fiscals are average. The troupe does not seem to get more taxations from other competitions such as Walmart. The companys financial position is however very strong. The company generally has healthy financial statements with ever increasing in revenue collected almost on a yearly basis. According to the Aldi and Walmart data of (2012), the global revenue of Aldi ranges at $66 billion compared to that of Walmart that ranges from $444 billion.(Steen & Lane10) This is a clear indication that Aldi level is low compared to Walmart.Walmart also had the descend of stores in the U.S compared to Aldi each owning 1,188 and 3211 respectively.