Fridgiaire Case Analysis :: Business Marketing Case Studies

Frigidaire pillow slip AnalysisProblems/IssuesIntroduction of the front loading washing weapon was confronted with a number of problems/issues. Besides the obvious technology expirations mingled with the front loading and top loading machine the big difference for a consumer is the outlay. The advantages such as tumble wash, zippo efficiency, space saver, and intimately 8,000 g tout ensembleons of water saved a year are overshadowed by the gamy price. There were other perception problems technologically speaking, however these are all minor. The major problem is the price of one unit and the lack of price savings from this energy/water savings over time to comprise for this higher price point. Consumer interest did not significantly enlarge fit to focus groups until the price came down to $599 from the tar nark retail price of $799.Case Analysis Ken more than in 1996 had 29% of washing machine marked share. The sign sales for the new front loading washing machine dropped at a lower place forecast mainly due to failure to get Sears Kenmore brand in the mix. The expected DOE regulations were delayed indefinitely, therefore decreasing the demand for energy efficient machines.The management team wanted to provide incentives to consumers, dealers, and Frigidaire. The research showed that coterminous personal attention would be key in gaining market share, as well as highlighting the advantages of the front loading washing machine over the top loading washing machine to not wholly consumers but to dealers. AlternativesInvest more money (allocation of resources) in research to get the price point of the top loader down to $599. This allow apparel the company back a bit, however if more research and change magnitude can produce lower production costs this will increase market share significantly. Accelerate negotiations with Sears (sources of synergy) to take advantage of their section of the market. This will increase the front loading market share as well, base on the fact that Kenmore has the largest percentage in market share as of 1996.Increase marketing efforts (sources of competitive advantage) to the target groups to stir up more interest in the advantages of the front loading washing machine. This will increase demand if you start a buzz about the advantages, focusing on all or one of them.