Report on Usha Martin

ON gross revenue subr forbiddenineS & LOGISTICS PREPARED FOR AND PRESENTED TO (WIRE & WIRE ROPE SPECIALITY DIVISION, RANCHI) UNDER THE commission OF Mr. ARUN KUMAR DEY (Assistant Manager) ( gross gross gross revenue Co-ordination) SUBMITTED BY NIKHIL KIRAN BBA, BIT MESRA, RANCHI. (2008-11) ANKIT KHANDELWAL BBA, BIT MESRA, RANCHI. (2008-11) VIKASH KUMAR DUBEY BBA, BIT MESRA, RANCHI. (2008- 11) DECLARATION CERTIFICATEThis is to certify that the calcu young defended in the understand entitled gross revenue PROCEDURES AND LOGISTICS OF USHA MARTIN in partial fulfilment of the requirement for the award of degree of BACHELOR OF BUSINESS ADMINISTRATION of Birla give Of Tech noneogy Mesra,Ranchi is an au whencetic die hard carried out under my supervision and commission . To the best completeledge, The content of this project does non form a primer for the award of every previous degree to any one else. (A. R. SRIVASTAV) Dept Of direction Birla Institute Of Technology Lalpur E xtension Centre Ranchi CERTIFICATE OF APPROVALThe foregoing project entitled SALES PROCEDURES & LOGISTICS OF USHA MARTIN LTD. Is hereby ap rhythm up as a believable teaching of look kick the bucketic and has been presented in satisfactory manner to precedent its acceptance as perquisite to the degree for which it has been submitted. It is unders to a faultd that by this approval, the undersigned do not necessarily endorse any conclusion bony or opinion expressed in that respectin, but approve the thesis for the purpose for which it is submitted. Intenal inspector External Examiner Head Of The DepartmentAcknowledgement The satisfaction and euphoria that ac follow the winning completion of the work would be incomplete unless(prenominal) I mention the people, as an expression of gratitude, who make it possible and whose constant guidance and encouragement served as a beacon of light and crowned my efforts with success. This report would live with been unrealizable but for the support and guidance that we received from various people at unlike stages of the project. Our sincere thanks to MR. A. R. SRIVASTAV whose excellent guidance, encouragement and patience has make possible the successful completion of this project.Last but not the least we run short my sincere thanks to the entire team for providing me their prison term and active co-ope dimensionn and each(prenominal) who have military serviceed me directly or indirectly in this project. CONTENTS SI. nary(prenominal) Description Industry and Company Profile a) Vision b) A draft narrative c) opposite Particulars d) Competitors The Project Profile 1 2 gross revenue procedure and clay 3 bargains procedure and form 4 Quality analysis Testing 5 acquit The Project-Background & Methodology 1 Research way out 2 Research Objective Research practice 4 teaching prerequisite 5 Sampling 6 Limitations abbreviation and Recommendation 1 Logistics 2 Analysis of lick carryd in onus rack 3 Findings / Suggestions 4 Analysis of calendar monthly Dispatch of electrify and rophy 5 Findings / Suggestions 6 Swot Analysis for UML conclusion BIBLIOGRAPHY VISION In our chosen business, we sh both retain market blend inership in India and sh every(prenominal) be globally hawkish make customer orientation and probity in tone, innovation and technology. Looking Back A Brief History 960 The Company was incorporated as Usha Martin Bneediness (Wire laps) limited having its equip circle kit and caboodle at Ranchi. The name was qualifyd to Usha Martin Black Ltd. in 1979 and further changed to Usha Martin Industries Ltd. (UMIL) in 1983. 1962 the crossroadion was started and the turnover that grade was 996 MT and Rs. 22. 34 lakhs respectively. 1965 UMIL promoted Usha Ismal Ltd. (UIL) in quislingism with CCL Systems Ltd of UK for the make out of fittings and comingories, equipment for pre-stressed concrete carcass, wire ropes and wire ropes splicing equipment at Ranchi.UIL integrated with UMIL in 1990 and became a air division of the attach to 1969-promoted Usha Brecko Ltd. To design, construct and erect Arial ropeway. 1971 UMIL promoted Usha adulterate Steels restrict (UASL) for the manufacture of billets at Jamshedpur. UASL merged with UMIL in 1988. 1975 UASL acquired an ongoing c crude oil mill at Agra. 1975 UMIL plume up its Machinery Division at Bangalore for the manufacture of Wire Drawing and allied machines in technical collaboration with marshall Richards Barcro restrain (MRB) of UK. 1979 In order to obtain steady allow for of wire rods for its wire rope establish, UASL set up a Wire retinal rod Rolling Mill at Jamshedpur. 980-Promote Usha Siam steel industry Ltd. in Thailand to manufacturing wire, wire rope , and auto control cables. 1986-Promote Usha Beltrone Ltd. To manufacture Jelly filled. 1987 UMIL, a ample with Bihar stir Electronics Development Corporation, promoted Usha Beltron Ltd. (UBL) in collaboration with AEG KABEL of Germany for the manufacture of Jelly Filled remember Cables. 1993-Promoted Usha Martin Pvt. Ltd. a joint venture, to provide cellular, paging and Telecom function. 1994- setup softwargon division to provide IT solutions for communication application. Setup Usha Martin Europe Ltd. a distribution aggre admission at Glasgow, U.K. 1996-Promoted summit Usha Martin Finance Ltd. a joint venture to proved financial services. 1997 UMIL merged with UBL i. e. 1st October 1997. 1998-Setup Usha Martin amerces inc. , distribution center in Houston. Setup UMLcor, South Africa, a manufacture unit and distribution center in Johannesburg. 2000 Acquisition of specialty wire rope manufacturing plant in UK BruntonShaw. equip of 25 MW thermal power plants for captive consumption. 2001 Commissioning of 2nd SMS to conjure capacity and produce shade specialty steel. 2003 Usha Beltron Ltd Changed its name to Usha Martin hold in (UML).UML created hunky-do ry Cord P starticated coated Fine wires, household wire, Polymer coated wire, Fine Ropes & lucent Bars manufacturing facilities in Tatisilwai- Ranchi. 2004-The company successful commissioned DRI and WHRB power plant at its steel division in Jamshedpur. 2005-The company signs an MOU with Joh. Pengg for manufacturing of the specialty oil tempered spring steel wire. Commences iron ore mines successfully. Railway siding commenced. 2006-Pursuant to B. T. A. the company acquired the business of Usha body structure steel ltd. , Rolling mill at Agra w. e. f. 1st-dec- 2006 as a part of the steel segment. 007- Peng Usha Martin collaborates with Jo-Peng, Austria in 2007 for Special Wire. 2008-. In this course of instruction Usha Martin special has awarded for excellence in consistent TPM ( hail fatty Maintenance) in 2008 by Japan Institute of plant principal(prenominal)tenance (JIPM), and CII (Confederation of Indian Industries) 2009- In this year company sets close to more than plant s inside the Tatisilwai wire and wire rope plant and the construction and upgradation is continued, like 20MW power plant is under construction which will increase the monthly yield of the unit. A 3000 tn capacity LRPC plant was established in this year at Tatisilwai plant.The company acquired Netherland based distribution and Rigging Company De Ruiter Stackable B. V. Successfull commissioning of wire rope plant at Houston, America. Other Particulars IN USHA MARTIN L. T. D Location Chotanagpur Plateau Plant Area112 terra firma near TownRanchi (13 Km) Ne atomic number 18st Railway StationTatisilwai (1 Km) Neargonst Airport Ranchi (17 Km) Neargonst HighwayN H-33 (8 Km) Ne arst PortKolkata (412 km) PowerContracted demand 8000 KVA Source-JSEB Water2400-3200 m3/day SourcesSubernekha River . Competitors for Usha Martin Ltd. GLOBAL COMPETITORS IN international MARKETS COMPANYCOUNTRY Kiss wireKoreaBritish RopeU. K. Haggier randSouth Africa FedgerSwitzerland Austria droughtAustria CasarGe rmany BridonGermany DietzGermany toilet ShawU. K. RedaelliItaly SFESpain TeufelbergerAustria PfeifferSwitzerland DOMESTIC COMPETITORS IN INDIA South India wireKerela Bombay Wire RopesMaharashtra Bharat Wires Ropes Maharashtra INTRODUCTION ON SALES PROFILE gross revenue Co-ordination Department occupies a strategic position in USHA MARTIN LTD. It spreads the organizations effort to supply customer with ever increase qualitative of mathematical product at profitable price. Good products at competitive price ar not profuse.Companys success is alter by the dealings and association of the sales Co-ordination division with customer and public, sales Co-ordination incision with former(a) division with other surgical incision influence the companys reputation with public. So each and every department is able to prolong a healthy relationship with sales department. QUALITY OBJECTIVES OF SALES CO-ORDINATION segment VISION QUALITY WORK WITH LOWEST COST SALES PROCEDURE FLOW CHART ENQ UIRY First of all enquiry is made nigh the product demand i. e. whether the company has required product of required size, length, exercising weight, rate, delivery and so onteraQUOTATION In Quotation Company gives detail knowledge on plastered matter to the customers. The quotation embroils Product variance assess exsert quantify Delivery Making epoch PURCHASE rank bribe order gives the complete of the product demanded by the customer. Purchase order is jam-packed to the Head self-confidence of the company. Along with the covering letter, the Purchase order is forwarded to the proviso Department of the company and tallyly sales order is rised. It contains sideline information * Name of the customer with address. * Place, the products are to be delivered (consignee). * Reference no. hich is use as order number by the company. * Name of the product. * Size of the product. * device of the product. * Coating and core of the product. * Rate/price of the produc t. * Quantity of the product. * Remark. SALES ORDER Sales order is prepared in the grooming department with the tending the lively brass (BAAN). It contains entire information as ef calculateery in the purchase order. Sales order is send to branch office, Kolkata marketing, quality assurance, sales co-ordination Department with the help of BAAN. BAAN is an intra organizational network connected with the computer and is automatically updated.SALES ORDER CONTAINS * client address with code. * Order acceptance no. * Customers order no. * Quotation. * Order no. * Date. * Branch Name. * Consignee. * Taxes & Duties. * postal address. * Other expenses. (Insurance, octroi, advance, commission) * Banker. * Payment terms. PRIME STOCK set stock is the MIS of stainless equitables. It is prepared by end product department. It provides the clear picture of what products have been produced and their newspaper publisher and thus it facilitates in analyzing. Prime stock report is sent to sales co-ordination department. It provides the following details Sales order. * Project & lot. * Length of the product. * Weight of the product * Reel use for pugilism and its weight. * Type, size & construction of the product. * Coating lay, tensile. * lube used in the product. * Closing sheet date & status of the product. * Rate and value of the products. * Information regarding party code, consignee & Destination. * Inspection and age of the product. IMPORTANCE a) Prime stock assists sales co-ordination department to take the decision in b) What ratio drop will be made. c) It helps in making the dispatch advice or rough challan no. ) It helps in knowing the detail specification of the products to be dispatched. PRODUCTION PLAN After the sales order has been made, the company plans about the raw temporals to be purchased, the raw substantives in stock, container requirement, delivery time etc. It contains the following plan * Monthly end product plan. * Quantity impudent y ield plan. * Order wise production plan. * Raw material wise production plan. * Number of Man power needed. * Nos. of Reels, Bobbins required. * Machine planning. PRODUCTION After production plan the actual production takes place in the production department.The following production demonstrate is followed Rod Ironing Pickling Denting Wire Mill (rod is drawn to make wire) ROD WIRE STRAND ROPE WIRE * Galvanized (zinc or lead) * Black Rope Construction * 6/36 i. e. it contains 6 strands & one strand contain 36 wires. There are many Other constructions like 1/7, 6/7 , 6/26, 8/36 , 6/ 19 etc. * It may be G/S (Galvanize Steel) , B/S (Black Steel), G/F (Galvanize Fibre coat) etc. Q A Testing The product produced is send to the QA department and when QA passes it certification of test is released and then closing stock is ascertained. DISPATCH For dispatch of goods following planning is do * Advance dispatch plan * Container requirement. * Container Fumigation (Methyl bromide). * Loadin g . . . . . . . . LOGISTICS IN USHA MARTIN LIMITED The contain elements of market logistics in UML are * Order Processing * Ware house * Inventory * Transportation * Information Monitoring * GPS (Global Positioning System) . The Transportation System Introduction The merchant vessels system is the physical link connecting a company customers, raw materials suppliers , pants ,warehouses and channel members the immovable point in a logistics supply drawing string.The fixed points in the logistic system are where well-nigh action temporarily halts the flow of goods in the logistics pipeline. The Role of Transportation In Logistics. Bridge over buyer-seller gap Conceptually, a companys logistics supply chain is a series of fixed points where the goods come to rest and pane links. The swayation link permits good to flow between the various fixed points and bridges the buyer-seller gap. Value added Transportation is the physical thread connecting the companys geographically disp ersed operation.More specifically, impartation added value to the company by creating time and place utility the value added is the physical movement of goods to the place in demand(p) and at the time desired. Global impact As supply chain becomes increasingly in our global economy, the transportation function is connecting buyers and sellers that may be tens of thousands of miles apart. The Transportation Selection Decision The carrier wave infusion decision is a specialized purchasing process whereby a film purchases the service a carrier to provide the necessary link among logistics facilities.It must also reach the other costs associated with how the transport methods services affected the facility operation. The transit time, the greater the inventory level the company requires to foster once against stock outs until the next shipment arrives. Modal election Carrier tell apartion is a twofold process. First the firm selects a transportation mode. The choice includes th e basic mode of take aim, water, trucks, air, and pipeline. In addition, intermodal transportation, which used two or more modes to provide services over a given traffic lane, is available.The some(prenominal) common forms of intermodal transportation include rail-truck (piggyback), truck air and rail water. particular carrier choice the second step in the decision is to select a specific carrier from within the chosen mode or intermodal form. The specific carrier selection requires the firm to choose the legal carrier type common, regulated, contract, exempt or private. , . MODE OF LOGOSTICS DEPARTMENTS Intermodal Transportation Intermodal transport services refer to the use of two or more carriers of different modes in the through movement of a shipment. PiggybackPiggyback is a specialized from in which rail and motor transport coordinate. In piggyback, the carrier places the motor carrier drone on a rail flatcar, which moves the jabbing by rail for long distance. A moto r carrier combines the long- haul, low-cost advantage of rail with the approachability of motor. Rail Truck Pipeline Water Air . . . TRANSPORTATION IN USHA MARTIN LIMITED The process adopted in UML for transportation under logistics are - 1. ) Basic Mode Roadways 2. ) Specific type a) By Truck b) By trailer ) By container Specific Type Trailer Container Truck chiefly for Export 10 Wheeler 6 Wheeler Wheeler Diff. trailer with diff. capacity 30 ton 15 ton Open top Close on Fig- Flow chart of specific type of transportation TRANSPORTATION DEPARTMENT UML is delivering the outgoing complete goods to the domesticated customer through roadways and railways. Roadways cover the maximum delivery to the customers. But for the international customers UML is sending the finished goods through waterways (i. e. shipping). As we know that the water is the one of the cheapest means of transportation.Some propagation UML is meeting the customers need through airways, (the cost is to be paid by c ustomers) when there is a quick delivery needed. Fig. boilersuit Process of Transportation In Usha Martin Limited (From sales Department) Process involve in Loading Cycle 1. ) Main gate security - The truck / trailer reports to the main gate. The security officer inspects the vehicle no. , transport name, device drivers name and license no. the owner criminal record and in time of the trucks. 2. ) Weigh bridge - Here trucks are leaden before lading the material and a slip is given to the driver of tare weight. 3. Transporter reports to the sales officer - The conveyer reports to the department later the reaching of trucks inside the factory premises so as to prepare the onus advice. 4. ) Trucks reports to dispatch area - After reporting to the main gate security and weight- machine the truck reports to the dispatch area to inform the department of its arrival. 5. ) Sales release the dispatch advice - Soon after the transport reports, the department releases the make full adv ice so that the make full process starts. 6. ) Trucks are unwavering as per the incumbrance advice - The dispatch section segregated material as per loading advice memo.The materials are steady in such a way that the packing does not damaged during loading and in transit. 7. ) Loaded truck reports to weight bridge - After loading the trucks again reports to the weight machine. Here again a ship of grand weight and net weight is given to the driver. 8. ) Sales releases the dispatch documents - The sale department releases the dispatch documents that consist of transporter note or receipt, excise / custom gate pass, packing list, deposition of test, road permit that are attached to the invoice before discourse over the documents to the transporter 9. ) Main gate security -The second interactions clears or checks the party name and address, material description, quantity, invoice of the loaded truck and progress record of out time the loaded trucks. Fig. Flow of Transportation w ithin Factory Premises (For Finished Goods) Distribution Network of UML, Ranchi EXPORTS IN INTERNATIONAL MARKETS BY UML Works Usha Martin Limited Ranchi Kolkata PortHaldia Port Mumbai Port Usha Martin, AmericaUsha Martin, Scandinavia Mid east Countries Usha Martin, Europe, UKUMLCOR, Africa To Different Customer Fig. Process of Export rope dispatch used by Usha Martin Limited (By sales Department)ANALYSIS AND INTERPRETATION USHA MARTIN INDUSTRIES assess the logistic function, which help the raw material which is purchased and then it is planned accordingly for the production and when the production is finished good is kept in the stock godown from there it is despatched according to the demand of the customer through the efficient distribution channels to the culture or warehouse accordingly. From Purchase Department- Purchase department deals with the purchase of raw materials like wire rod and lubricants (from Jamshedpur), chemicals from (Mumbai) like, HCL Borax, etc.Propane gas ( from GILO, Zinc lead (from Kolkata. ) In this department relevant information are incorporated in the purchase orders so that product supplied by the sub-contractors, meet desired quality requirements. The product is reviewed and approved by management representative and issued by headman of quality system. The responsibility of implementing and maintaining the procedural steps of this procedure rests with in dilute of purchase department. From planning Department- Planning Department deals with the allocation of work according to product Planning Department review the purchase order.After receiving it becomes the sales order. It includes all the necessary details regarding product and also the address of the consignee. On the basis of this a W. P. S. (Work Plan Schedule) is prepared Plan horizon of UML is 15 days W. P. S. includes schedule of each and every day. That is from the day despatching of the product. Something advance planning is made for the products, which are always in, demands (for e. g. fishing rope). From production department- The main manufacturing plants that U. M. I. contains are wire, strand and rope. Its wires and ropes are used for various purposes. For e. . fishing rope, engineering ropes etc. U. M. I. is specialists of L. C. W. R. ropes, which is mainly used, in mining industries U. M. I. ropes have to go through a tensile strength test before DESPATCHING. Research Topic Before we start our interrogation, it is necessary to have at least some idea of what to do? This is probably the most(prenominal) difficult and yet the most important component of the investigate project. Without being clear about what we are going to research it is difficult to plan how to research? Therefore formulating and elucidate the research topic is the starting point of any research project.Taking into report the above matter, the research topic is formulated as such SALES PROCEDURES & LOGOSTICS Research Objective The research may begin with a ecumen ical focus as a base from which to right a set of research objective. Objective is more more often than not acceptable as express of the research workers clear sense of purpose and direction. A research objective requires more rigorous thinking which derives from the use of more semiformal language. Therefore the broad objective of the theater is * To analyses the dispatch of wire & rope. * reckon of loading pedal time. To obtain the required knowledge of the subject. * To ruminate the existing Sales procedures & Logistics of UML. * To reckon out the related problem in its system and recommend solution as per the relegateings. * To analyse the working & function of the sales dept. or systems to know how well the manpower is utilized. * To study the distribution network. * To find out the lacunae in the surgical procedure of the logistic department. * To find out whether the present distribution network need some changes. * To study the consumers behaviour to find out wh ich area needs improvement. To suggest corrective measures to tighten the lightheaded threads in the area of study Sub-objective These would be related to Sales Procedure and Logistics which contains the study of transportation. It would reveal * Whether the sales procedure and Logistics are right on followed by UML or not. * If not, then where the improvement is required. * Is the existing system fitting with some modifications and improvement or does it needs to be changed to do the products well in the market and to increase the sales volume. Altogether the opening / sub-objectives developed are To analyze the performance of the approved transporter. * To reduce the loading cycle time. * To find out the fluctuation of transportation rates. * To find out the time in documentation while releasing the loaded truck. * To throw out the existing system concerning flow of material related to the transportation. * To analyze the activity of dispatch section insuring loading and disp atch of correct material so that these are delivered at customers end in good condition. Research design A research design is simply a frame work or plan for a study that guides the accruement and analysis of information.It is a blue print that is followed in completing study the main purpose of the study is to maintain flexibility and to discover ideas and insights not previously recognized therefore the study has been conducted in two phases. * alpha study * Conclusive study Exploratory study This research is oft conducted because the problem has not been clearly de very welld as yet. It allows the tec to familiarize himself with the problem or concept to be studied. It helps to determine the best research design, selective information show method and selection of subjects.It has been aimed to study the basic know how about the Usha Martine Ltd. This has been done through making an introductory visit to all the functioning department of the company specially the sales co-ordin ation department. Conclusive study This research is meant to provide information that is useful in reaching conclusions or decision making. The research relies on both the reservation entropy and the immemorial entropy. It has been conducted through interacting with various people of sales co-ordination, expertise, interviews, observations, data collection, office record, questionnaires etc.Information Requirement In a broader sense we can say that the two types of data available to a research are Primary data and vicarious data. Primary data are generated when a particular problem at hand is investigated by the researcher employing mail, questionnaire, telephone appraises, personal interview, observation, experiment. The primordial data which were required for the research and to get the information, done through the help of survey. The survey thus conducted, applying the various tools, to get the information . These are done though I. Observation.II. Questionnaire. III. In terview. The process by which the trucks are loaded and in accordance the data which were collected, is done through the help of observation, questionnaire, and personal interview let the researcher to know about the loading cycle time, fluctuation in transportation rate, loading and dispatch of correct material, documentation process, transporter view , employee ideas etc. Secondary data includes those data which are collected for some previous research work and are applicable in the study, the researcher has briefly under interpreted.Secondary data include both quantitative and qualitative data, and they can be used in both exploratory research and conclusive research . There are variety of classification for secondary data. It may be documentary data, survey based data and those compiled from multiple sources. Documentary secondary data include written document of the organization. These records or the document include- 1. Operating procedure of sales coordination department th at are a) Dispatch of wire. b) pugilism of wire. c) Marking of wire. d) Dispatch of rope. e) Packing of rope or reel for internal / Export ) Packing of rope in coil for domesticated / Export. g) deliberation of the sub Contractor / Transporter performance rating. h) Approval of transporter. i) Handling computer storage and disposal of customer returned material. 2. Monthly dispatch figure of finished product. 3. workaday dispatch figure of each product. 4. Organization websites. 5. Reports of committees. 6. Annual reports of the company. 7. Book. 8. Internet. 9. interior(prenominal) wise transportation rate per metric ton. 10. Dispatch documents consisting Invoice, Rough challan, Transporter encumbrance note, Guarantee certificate, Certificate for test, Road permit etc. 1. Placement and dispatch of containers and trucks. Sampling Generally when field studies are undertaken in practical support , consideration of time and cost need to a selection for the researcher and that is selection of few items. examine Technique The items which are selected is called sample and the process which involves in selecting the sample is called sample technique. In this research, technique which is used for the collection of data is judgmental sampling. Before starting rational judgment is taken and the sample should be the representative of the entire transportation under logistics. Sample SizeThis refers to the no. of items to be selected. It should be neither surplusageively large nor too small, it should be optimum. The optimum sample is one which fulfills the requirement of efficiency, representatives, reliability and flexibility. The samples which are selected for the information collection are- a) Monthly dispatch figure of last lead years. b) Times taken by each truck for loading and also for the container were in number of five. c) Single truck / container each day for 5 days. d) Destination wise rates of transport for last three years. e) consummation rating of last quarter, ending of financial year 07 .Limitations The primary limitation of the project was the duration of one months that was set to complete the assignment. bewildered of data had to be collected and analyzed for collecting the data regarding transportation. many an(prenominal) existing transporter could not interviewed. The secondary limitation was regarding to the secondary data collected from the internal sources of the company about the approved transporters, their products, loading cycle etc. because there was huge work pressure on managers as well as on supervisor Self visiting was not allowed by the company for collecting data.The company guide does have less time to spend with us because of busy schedule of sales-coordination department. Chart of time taken by each truck Findings From the entire study on total loading cycle time, it is observed that the total time taken by the trailer (including taking the empty container) and truck exceed the shape time frame . The normal time taken is more than 5 to 6 hrs. this variation inclines from 5 hrs to 22 hrs. There are more areas that have taken in to consideration which create delay in delivery.These are as follows- * Late dispatch of documents led to late delivery of loaded trucks. The dispatch documents generally release after 4o clock in the second half of the day and therefore even the trucks are fully loaded it waits for the document to get, before living the factory. * As per late preparation of certificate of test by Quality assurance department the entire documentation process moves slow make delay. * The sample size taken to calculate the total loading cycle time of fine trucks / container shows that not a single vehicle is loaded , within a time period of five to six hrs. Delay in arrival or in time placement of trucks or trailers. * The way which involves the loading cycle is so complicated that even the transporter wants to arrive quickly, it takes enough time. * The trucks gener ally wait in queues because the trucks which have arrived earlier are there for loading the material / goods at loading point. * As soon as the truck reports to the factory the two way process starts, the one by the transporter and the other by truck driver. Transporter reports to the sales office and the truck to security then weigh bridge and so on. UML uses totally a single mode of transportation and that is the road ways. * Trucks are loaded as per loading advice memo. Time varies in loading different types of material. For domestic supply the loading of material takes less time but for the exporting it takes enough time. Time also varies in loading the material which generally are product wise, size wise, and order wise. * On few source printing and painting of reels is done after placement of lorry. The loading cycle time in the whole process is greater and it is a extensive procedure this time needs to be trim back.Suggestion / Recommendation While undergoing the study v arious flaws regarding documentation process, loading point, dispatch area, transportation was observed. During this period of our study various pit falls and problems in existing system we build ,so to provide UML a better future various options has been chalked out . * As per our analysis loading cycle time can be reduced by on-line system entry. As the truck reports the truck no. , transporter name etc. must be entered into the system by the security officer. The information provided is uploaded by sales dept.The sales dept. then makes the loading advice memo entry in system accordingly and the dispatch dept. generates this loading memo and starts further process. * There should be a foolproof system of controlling, approving the placement of vehicles by logistics section to work under a committee comprising of 2/3 persons with empowerment to take decision. * Road permit, certificate of test other papers implicated with transportation should be lay well in advance so as to av oid any type of delay in dispatching which might also avoid any type of delay in delivery. Painting printing of the reels should be done well in advance before the placement of lorry. Also material should be traced well in advance. * There should be some substitute for the weigh bridge in charge in case if he goes for lunch other miscellaneous activities. * There should be a preparation to develop more loading points at each dispatch sections of wire ropes , so as the trucks should not wait much to come to its turn for loading. Product wise, size wise, order wise, time varies for loading of different material , therefore there should be more loading point to face or overcome such difficulties. There should be a change in layout of loading cycle which creates some problem for heavy vehicle to weigh. This arrangement should be made easy and straight so that the process involved take less time. For example the weigh bridge should be placed near gate no. 3 which surely reduces the t ime in this period i. e. loading cycle period. * This entire process reduces the loading cycle time upto great extend and the work can be done effectively efficiently. Analysis of Monthly Despatch of Wire Rope 2007-10 (Quantity in MT) Month 2009-10 2008-09 2007-08April 8150 7750 7533 May 9369 11295 8279 June 11399 10686 11960 July 10474 10679 9342 Aug 11614 11547 8667 Sep 12955 11827 12326 Oct 10148 9818 7595 Nov 11197 10889 9070 Dec 13721 9266 12366 Jan 11189 7467 9026 Feb 11133 9070 8380 Mar 15643 12019 13344 Total 136986 122313 117888 Monthly despatch figure from 2007-08 to 200910 Sale in Domestic Market for Year 2009-10 Month Quantity(In MT) April 5870 May 5988 June 7157 July 6948 domainly 7240 September 7698 October 7224 November 7369 declination 9533 January 7814 February 8083 March 11451 Total 92375 Sales in Domestic market 2009-10 Sale in Domestic Market for Year 2009-10 Month Quantity(In MT) April 5870 May 5988 June 7157 July 6948 August 7240 September 7698 October 722 4 November 7369 December 9533 January 7814 February 8083 March 11451 Total 92375 Sales in Domestic market 2009-10 Sale in Export Market for Year 2009-10 Month Quantity(In MT) April 2280 May 3380 June 4241 July 3525 August 4374 September 5257 October 2924November 3827 December 4187 January 3374 February 3050 March 4192 Total 44611 Sales in Export market 2009-10 SALES PERFORMANCE IN THE course of instruction 2009-10 Fig. Sales Performance in the financial year 2009-10 Fig. Sales Performance in the financial year 2009-10 (in MT) SWOT ANALYSIS OF USHA MARTIN LIMITED ability * Usha Martin Limited has a good brand image. * Usha Martin Limited produces good quality product. * Usha Martin Limited is one of the few producers in the world and in India as well which produces few specialty products like wire and wire rope. Usha Martin Limited has a good financial position. * Usha Martin Limited has a wide range of product. * It has big customer like Coal India, SAIL, TISCO, HEC, ONGC, ACC, C CL, BHEL, LT etc. * Usha Martin Limited has a strong export market. * Usha Martin Limited has implemented TPM (Total Productive Management) and ERP (Enterprise Resource Planning) in 2000-01 with the objective of increasing productivity, raising quality, and reducing costs. * In the Wire Rope division, the company entered Australia and South East Asia * The company acquired Brunt Shaw Ltd. a leading U. K. Wire Rope manufacturer, to source logically advanced Ropes and access European Market. * Usha Martin Limited has a sound workforce infrastructure. * It has sound commercially viable infrastructure. * Usha Martin Limited has a prompt good Management Information System. * Usha Martin Limited performs many welfare activities for their employee by providing them medical facilities, bus facilities, and other welfare like canteen facility, vehicle advance and medical advance. * Usha Martin Limited has the second position in the world in producing specialty products. Usha Martin Limited h as got a good market share of its product range in domestic market. WEAKNESS * Usha Martin Limited. Products are available at higher price. * It has lack of warehouse and distribution centres. * Its machines and tools have become old and obsolete. * Lack of morale has been seen among the employee of the UML. OPPORTUNITY * It can increase its sales by reducing the cost, so that it can sell its product at lesser price. * It can further its position if it makes alliances or merges with small rivals, which are doing well at different zones of the country. Usha Martin Limited can increase its profit if it gives more emphasis on direct marketing with the customer. * Usha Martin Limited should look for areas, where there is no supplies at all * Usha Martin Limited should market its products and services on a broader horizon. * Usha Martin Lmited should manufacture into those product ranges, which is feasible for its diversification. * Usha Martin Limited should seek for new market globa lly, where things are favourable for it. THREATS * Small rivals are emerging at different split of the country. *Low prices of the rivals product are a great menace for the Usha Martin Limited * Timely deliveries of the product by the competitors are putting more threat to the Usha Martin Limited. * Government always changes its policies & it brings a great threat to this organization. * Due to excess bundhs and chakka jams organised by the political parties and naxlites it is a big threats for this organisation. * Bad roadways of Jharkhand state results in late delivery of raw material and finished product and availability of raw materials at the right time. CONCLUSIONEvery organization stands on some pillars. These pillars are Finance, Marketing, operations and Human resources. To maintain the current position in the respective industry the organization has to be competent in all these areas. In case of UML, it is currently leader in the domestic market and no. two position in g lobal market of wire rope industry. To maintain its current position at all the front as discussed above. After studying the sales procedure and systems of UML, it has been found that certain procedures are lengthy which can be reduced for effective functioning of the organization.And certain Jobs need to be off-loaded so that the manpower is utilized efficiently. It helps in coordination and functioning of the organization effectively, thus enhancing the productivity & profitability of the company. (1) Web sites concerned (a). www. ushamartin. com (b). www. wirerope . com (c). www. google. com (2). Company Journal (a)Annual report of UML (b)Office document (c) Usha News (3). Books Research Methods for subscriber line Student Philip kotler