occasion devise Partners (Thailand ) Ltd . - A case studyCase OverviewOffice physique Partners (Thailand ) Ltd is an channel piece of furniture manufacturing and sales companionship established in the family line 1992 . The company traced its origin to Office Systems Limited , a Chinese based multinational organization dealing in curb section furniture panel-based systems and office automation equipment . ODP teamed with Metropolitan net profit and Thai Enterprise Group , two influential task groups in Thailand to set up its manufacturing and sales unit in the country . executive Designs , one of the largest manufacturers of office furniture also joined hands to form a partnership in Thailand . The Thai companies had 25 .5 percent share each , objet dart Office Systems possess 29 percent shares and Executive Desi gn owned the remaining 20 percent shares . The company targeted the southwestern eastern United States Asian market with Thailand as its base .
Thailand was elect because of its unafraid economic growth and its strategic location that provided palmy admission price to the markets of Indonesia , Singapore , Malaysia , Taiwan and PhilippinesCase AnalysisThe partnership was successful in capturing 25 percent market share in office furniture segment in Thailand . The export sales of the company accounted for close to 10 percent of its joint venture was briefly fall apart owing to cultural differences and gross deficiency of the way to deal with operational difficu! lties . In the year 1996 Executive Design pauperizationed to end the joint venture obligation with ODPA elaborated study of the case history revealed some of the strategic issues facing...If you want to get a full essay, order it on our website:
OrderCustomPaper.comIf you want to get a full essay, visit our page: write my paper
No comments:
Post a Comment