Godiva was founded in 1926 in Brussels, Belgium, by Joseph Draps who overt his offset printing fancy up scab in the atomic number 19 Place in Brussels. The first Godiva shop outside Belgium was undecided in Paris on the swanky Rue St. maintainé in 1958. In 1966, the societys products reached the join States, where they were change at lavishness malls. The following twelvemonth, it was purchased by the Campbell soup lodge. In 1972, the first Godiva boutique in North the States was opened on unsanded Yorks Fifth Avenue. By 2007 Godiva had one-year gross sales of most $500 million. In magisterial of that year, Campbell Soup Company announce it was exploring strategical alternatives, including possible divestiture, for its Godiva Chocolatier phone line; the company say the grant umber argument does non fit with Campbells strategic concentrate on on simple meals. On December 20, 2007, Campbell announced that it entered into an symmetricalness to rat Godiva to Istanbul, Turkey, to Y?ld?z Holding, which owns Ülker group, the largest consumer goods manufacturer in the Turkish food industry. The acquisition was holy on bunt 18, 2008, for $850 million. Godiva continues to guide and own more than 450 shops worldwide. The company issues six seasonal send out ordain catalogs a year in the regular armament and also accepts online and telephone erects for their products.
Godiva chocolate are also sell in local malls and miniskirt shops | |[pic] | |Ulker Group Strikes with Belgian Chocolatier GODIVAs eruditeness | | | |[pic] | |Godiva, a Belgium chocolate business renowned for its premium example chocolate delights|...If you want to entrance a full essay, order it on our website:
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