Segmentation of Cereal Market within Singapore

IntroductionHot breakfast textures refer to food grain grains that had to be soaked or boiled to be softened and edible. Pre-prep atomic number 18d texture that is edible on its declare or in take out is also cognize as Ready-to-eat cereal. Within capital of capital of Singapore itself, breakfast cereal be primarily seen as a nutrient form breakfast that appeals to a greater extent to the younger generation and children who are ostensibly more receptive to these westerly breakfast.(Breakfast food grain- Singapore,1)Datamonitor states that by interpretation the breakfast cereal grocery consists of hot breakfast and ready-to-eat (RTE) cereals. In Singapore al bingle, the breakfast cereal food market in 2008 is generated a retail respect of $38 million a 4% increase from 2007. unalike other countries, where Kellogg has the majority of the market share, in Singapore, Nestle comes in first with 29%, followed by Kraft foods then quaker Oats co. at 18.8%.(Breakfast texture- Singapore,1)As seen from the table below. panel 2: Breakfast Cereal Company Shares in Singapore 2003-2007The statistics board of Singapore reveals that the amount out household expending in 2003 is estimated at S$4867, in which 21.3% are spend on food. In 2005, estimated that in that location are 1,047,216 households in Singapore of which 151,390 households belong to singles or those non living with family nucleus. While 840,911 households indoors are within genius family nuclei.

(Statistics Singapore 2006)Breakfast Cereal foodstuff Segmentation and its variablesMarket break blue shtup be broken down into several variables; Geographical which consists of regional, urban center size, density and climate breakdown. The demographical variables involve age and life-cycle stage, gender and income. Psychographic section will divide consumers into contrastive groups based on socioeconomic status, lifestyle or spirit characteristics. Lastly behavioral segmentation, which groups consumers on their basis of knowledge of the product, their view towards it, usage patterns and responses. (Kotler et al.2006, 217-223). SegmentsKey CharacteristicsFiner FoodsTime conscious, enjoy sumptuosity products and are willing... If you want to point a full essay, purchase order it on our website: Ordercustompaper.com

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