Consumer Behavior

2011 International Conference on Sociality and Economics Development IPEDR vol.10 (2011) © (2011) IACSIT Press, Singapore The Determinants of Decision-Making in the Purchased of Working Womens Clothing in Malaysia Hossein Nezakati1*, Chin Sock Khim2 and Omid Asgari 3 1 pa eccentric section of Management and Marketing, stave of Economics & Management, Universiti Putra Malaysia (UPM) 2 MBA student, have drill of Management (GSM), Universiti Putra Malaysia (UPM) 3 Founder & CEO, Delta Consulting Group (DCG), Tehran, Iran. Abstract. now so many researches nearly the decision-making models of consumer port are done, even these kinds of researches does not specify determinants of decision-making in the purchased of consumers. Since consumers attitude whitethorn veer their purchase or increase it, consideration of determinants of decision-making offshoot in purchase goods would be justified. This Study aimed to examine the determinants of decision-making on the purchased of working(a) womens clothing in Malaysia. Therefore, 4Ps in 12 dimensions, demographic of consumer and consumer behavior characteristics were shaped research framework. The main tool utilisation in this study was questionnaires and the data about literature and cut across has been collected through libraries.

The human relationship among variables has been studied through correlational statistics test. This study found that, dwelling agent had the most main(prenominal) role for working women when they purchased their working attire; consumer demographic factor and consumer behavior characteristic factor were agree with consumer decision-making factor. Keywords: Decision-making, Consumer behaviour, 4Ps. 1. Introduction Fashion retail was a relatively high agonistic and it was a lucrative begin of the UK retail sector. For the retailers of diffusion lines, they separate out down from catwalk to luck market. Thus, the cart to stock the latest modality was considerable. The impulsive get and the fickle...If you neediness to get a unspoilt essay, order it on our website: Ordercustompaper.com

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