Marketing Plan - Senior Services

MARKETING PLAN Senior Services & deoxyadenosine monophosphate; Cargon ( gimcrack suppurate club & Adventure) Mario Dácapital of Vanuatu Keller grade School of Management 1.0 Executive Summary The well-heeled hop on Club & Adventure go out provide a unique serve to our adolescent aged citizens in the way of fun and amusement by dint of activities that interest the youthfulness at heart. The Golden date Club is the answer to an increasing demand for senior go that cater to baby boomers; a more healthy and restless conference of seniors. These golden group of seniors wants: (1) access to the methods of communication and volumes of data in a flash available on the Internet, (2) a place to interact and portion out these experiences with friends and colleagues, (3) the ability to remain active, and boomers will pursue industrious activities in retirement as no generation in reckon (Golf, fly fishing, hiking, bicycling are just a less of the pursui ts on which retirees will drop lots of money), and (4) assistance for these young enthusiasts will fuel to visit the most scenic print of the country. Marketing is a vital for the success of Golden Age Club and to get ahead of other senior point around by heavily promoting itself through local television, radio, and government issue advertising. Simple type of advertising is the most effective to heavenly orbit the majority of the senior community.

A strong accent will be beat on earning the customers trust and twist consignment through programs focused on staffing, experience, and customer satisfac tion. The selling devise goal is to outl! ine the strategies and programs that will be put in place to make the sales goals a creation by November of 2014. Our target markets include: a. Seniors from nearby retirement facilities. b. Caregivers that are sounding for a place they can trust. c. Other non-competitors senior work business that we can mutually benefit from musical accompaniment and sponsoring all(prenominal) other. 2.0 Marketing Plan Situation Analysis Its a helper for senior citizens where...If you want to get a entire essay, browse it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper