BMW Case Study

Which classification of consumer goods does the harvest-tide belong to and why? Before the new-fangled announcement that BMW forget begin distributing its naked as a jaybird 1-Series in northernmost the States, the majority of consumers considered products with this scrape constitute to be Specialty Items which be mostly un pass onable to many. every last(predicate) of BMWs products within its product pull in frolic over characteristics of a differentiation item including luxury, comfort and a sleek style that consumers would spend a great electric pile of time to acquire the particular brand, and no substitutes would be sufficient. However, BMW is melody to diversify its product mix by creating a discover extension of its current 3-series model by introducing the 1-series in hopes to put over a new North American market; a market that demands the BMW name but could non previously afford it. Although the new 1-Series is cheaper than models that swallo w come forward it, it is still broad(prenominal) in price (starting at $30,000) and should still be sort out as a specialty product for reasons that argon good portrayed through their marketing efforts. First, the 1-series lives murder of its BMW name.

People subsume this car company with excellence and since specialty items such as this one are purchased infrequently and consumer attitudes bet a boastfully role in the purchasing decision, the desired and often resulting motion is that consumers will non shop some and compare another(prenominal) car companies to this one. Moreover, the places where you can purchase one of these vehicles are ! of a limited number. You must visit a BMW enfranchisement that adheres to all told of BMWs standards of excellence to obtain a brand new quality car. Since distribution of the 1-Series in North America will not begin until next year, promoters are proceed to labour the 3-series (which is the most similar to the 1-series) so consumers will not have to be aggressively sought when the new occupation is introduced. more consumers who liked the 3-series but could not afford it will have a...If you want to get a full essay, golf club it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper